Ex-Beatle member, Paul McCartney is now the first artist who signed on to Hear Music which is the new label that is formed by Starbucks and the Concord Music Group. He appeared on satellite at the Starbucks’ annual shareholders meeting and commented on the signing. According to a press release he said, “It’s a new world now and peoplea re thinking of new ways to reach the people and for me that’s always been my aim”. McCarney’s new studio album is scheduled to be due this summer.